The Three Things Companies Need to Thrive
I've had a slew of podcast interviews over the last few weeks, and virtually all of the hosts have asked me what I think is the necessary ingredient for continued business growth. I speak from a place of making mistakes, and from getting things right over the last 20 years.The three things I believe companies need to survive are a market niche, relevancy, and a mindset of greatness. I've named them in order of difficulty.
It's Not Personal; It's Our Values
Values dictate every major decision and action in an organization - from the clients that a company engages, to the people that a company hires, to seemingly simple behaviors such as leaving a door open or closed. Values determine our behavior when others are not around to watch us. They are the core of integrity - which manifests when values are integrated with our actions. Personally and professionally, they frame the most important aspects of who we are, and what matters to us.
Increasing Productivity by Taming the Daily Calendar
When Sunday arrives and you take a peek at the work-week ahead, what physical reactions occur in your body? Does your heart race a bit faster from anxiety? Does your stomach tighten? Do you feel stress in your neck and shoulders? Have you ever thought about these reactions?
Leading From A Mindset of Abundance; Embracing Healthy Competition
There's no disputing the fact that business is cut-throat. One day your most important strategic partner is bringing you into a great business opportunity. The next day, they are submitting a proposal to win business from your client. To sustain the ups and downs of career development and business growth, you require a thick skin. So how do we stay tough and protect our interests, while maintaining a mindset of abundance and compassion?
Personal Development IS The Goal
Personal development is not a tool for reaching a bigger goal. Instead, becoming a “complete human being is already the biggest and most noble goal you can aspire to.” Most of us are on a quest of continuous self-improvement, with the goal of attaining greater success. “If I attend this school, if I obtain this certification, if I achieve this milestone, then I will be able to attain another level of achievement.” The personal development is often tied to a desired outcome that moves us from one level to another.
Starting 2014 Right With A Strong Marketing Strategy (That Won't Break The Bank)
I came across a compilation of 19 shoestring-budget strategies that will help you connect with your target audience without going broke - exactly what a small business needs to expand their presence and stay financially healthy.Here are my suggestions to move these ideas to implementation.1: Pick three out of the list and focus on them. If you try to tackle the entire list, you will do a mediocre or poor job for all of them. Then, once those are done, move to the next three. The greatest ideas fail at implementation because we bite off more than we chew.2: Determine what you can outsource, and what you need to manage yourself. For example, if you decide to join a Chamber, you personally need to cultivate those relationships, so ensure you have enough time to be present in the organization. If you decide to write a blog, you need to build your editorial calendar and write your blogs, but can outsource the mechanics of posting and sharing.As a small business owner, deciding how and where you will dedicate your very limited time is essential to your success.3: Finally, if an idea isn't working for you, pivot quickly. Drop the tactic and move on. It's all about figuring out what works best for you at this point in time.Here is the link to the complete presentation.Here are the tips:
Why Am I Here? Finding Your Path to Authentic Leadership
How do we define our deepest desire? And if we don't know it, how can we get to where we are supposed to be? How do we reach our destiny? It's so easy to lose sight of the "why" behind our daily deeds. When we lose connection to the "why," weariness and hopelessness creeps in. We often work in a reactive mode, answering phone calls, emails, and the needs of others. We envelop ourselves in deadlines. Every day that we go to work, we are slaves to checklists. What is our larger purpose behind it all?
Setting Yourself Up for 2014 Success
What can you do between now and January 1st to ensure your 2014 is your best year yet?One of my most impactful success strategies is having accountability partners. I have two accountability partners. One keeps me on track with all aspects of my life... My entire to-do list for Information Experts, Successful Culture, my writing, my media strategy, my family, my friendships, and my health & wellness. My whole life is organized according to the spreadsheet I deliver to her in preparation for our weekly Thursday morning calls.My second accountability partner keeps me on track with my Successful Culture growth strategy. We learn together, build our business plans together, share best practices, put deadlines in place for growth milestones; and we are even planning a series of co-branded live events in 2014. We have all-day monthly planning meetings, as well as twice-monthly phone check-ins.
Making a Partnership Work
Businesses can't grow without strategic partnerships. When thoughtfully selected, the right partner can enhance a company's client base, capabilities, market presence, and overall brand. When selected poorly, the wrong partner can result in wasted time, energy, and resources, with nothing to show for your efforts, and can potentially harm your company or reputation.
Eight Lessons for Success (And Some Other Insights) by Barbara Corcoran
I had the privilege of speaking at the National Women Business Owners Corporation (NWBOC - www.nwboc.org) conference last week in Palm Beach, Florida. One of the highlights of the conference (where 200 women business owners came together to learn, share, and connect) was keynote Barbara Corcoran. Barbara is one of the most successful entrepreneurs in the country. She took a $1,000 loan to start her real estate company, The Corcoran Group, which she grew into a $5 billion business. She sold the firm for $66 million in 2001.Barbara is also a host and investor on ABC's Shark Tank. During the last three seasons, she has bought 11 new businesses. She is also the author of three best-selling books, and is a regular small business and real estate contributor on all of the major networks.Like all great entrepreneurs, Barbara's journey to success has been filled with wonderful lessons. I have summarized them here for you.
Selecting your networking communities; Top DC 7, best learning community, favorite online spots, best events
As a follow-up to my March 10th Washington Business Report segment on strategic networking (http://bcove.me/xuc1biiy), I've compiled strategies on selecting the networking communities that are right for you. I've also listed the top 10 networking communities, along with information on the best learning community, the best events, and my favorite online spots.First, let's look at five ways that will help you decide where and with whom your should spend your valuable time.
Rejected by TED... No Problem! "No" Means "Not Yet"
February was a month of wins - and losses. Everyone talks about their wins, so I'm going to move right past those, and get to the topic that that leaders rarely glorify: the losses.I was rejected in February by TED. TED stands for Technology, Engineering and Design. There are TED events all over the world that feature speakers that have ideas worth spreading. The TED website (www.ted.com) is my all-time favorite site because it opens our minds to so many ways of thinking about things we've never even thought about! It spotlights our greatest potential in any topic you can imagine.
Recognizing the Positive Leadership of Carnival Cruise Lines CEO Gerry Cahill
The disaster of the failed Carnival Triumph cruise ship has captivated all of us over the last week.As a frequent cruiser who has cruised Carnival and other lines, I cringed upon seeing the pictures and videos of the squalor and disgusting conditions aboard ship. I sympathized with the passengers who entrusted their safety to Carnival, yet found themselves living a week-long, potentially life-endangering nightmare. Throughout the course of the week, I kept asking myself how well I would cope with being trapped on board with my family.Fortunately, the nightmare has ended, now that the ship has docked in Mobile Alabama, with all passengers and crew members safe (albeit hungry and dirty).Throughout this disaster, I've been watching how CEO Gerry Cahill has conducted himself. Personally, I think he has done an exceptional job - especially compared to Former BP CEO Tony Hayward during the 2010 oil spill disaster that claimed 11 lives and has spewed 100 million gallons of toxic oil into the Gulf of Mexico. - and here's why:
When Your Bedroom Becomes Your Boardroom: (Happily) Working With Your Spouse
Spouses that choose to work together embark on a very unique journey. This arrangement is not a conventional marriage. Two of the hardest things a person can attempt is to build a successful business and a successful marriage. 90 percent of all businesses fail within the first 5 years. The divorce rate (in the U.S.) is now higher than 50 percent. Combine these two endeavors, and you face a lot of risk. There is a lot at stake at home and at work if things get rocky. The levels of expectations for one another are much higher than in a typical business partnership or typical marriage. Consideration must extend much further than, "I have this great business idea, can you help me?"As a follow up to my January 10, 2013 segment on Washington Business Report (http://www.wjla.com/articles/2013/02/washington-business-report-feb-10-2013-85006.html) on working with your spouse, I've interviewed several other business owners who have braved this model to learn what makes it work, and how to avoid trouble in paradise. Rather than giving a simple bulleted list of strategies such as "schedule a date night" or "agree not to talk about marriage at home," I'm sharing a more detailed behind-the-scenes glimpse of the complexities of this arrangement. If you are currently working with your spouse, or thinking about it, this is an important column for you.
Accountability and Goal-Setting (Follow-up to WBR Segment 1/13/2013)
My January small business segment on ABC’s Washington Business Report with Rebecca Cooper-Dupin focused on accountability and goal-setting strategies to start 2013 strong. Accompanying me was my accountability partner and personal financial advisor, Anne McCabe Triana, owner of CAM Private Wealth (http://www.camprivatewealth.com). I've expanded on those strategies here, incorporating many great ideas from other small business owners.
Five Ways To Make The Most of Your Holiday Downtime
How we can make the most of our holiday downtime - you know those pockets of time when office productivity is low, laziness is high, and we're all pressing the reset button to move into the new year? I came across an article by Kevin Daum (http://www.kevindaum.com), a best-selling author, Inc columnist, Inc 500 entrepreneur, and fellow Entrepreneurs Organization (http://www.eonetwork.org) member that answered this question.I've taken 2 of his suggestions and mixed them with 3 of mine. Whether you're the reflective, spiritual, meditative type, the hyper-focused Type-A type, or somewhere in between, there should be something for everyone on this list.
Are You a Colossal Entrepreneur?
At last week's Cadre event (http://www.cadredc.com/), I had the opportunity to hear best selling author Mike Michalowicz (http://mikemichalowicz.com/) speak about his theory of Colossal Entrepreneurship, which is the basis of his book, "The Pumpkin Plan." Just when I think I have finally mastered the whole entrepreneurship mindset, a new perspective comes along that makes me re-think my whole approach.This is what happened with Mike. His idea of "The Pumpkin Plan" came from observing pumpkin farmers that grow colossal pumpkins over the course of a year. Those pumpkins don't magically appear because of a healthy crop season and good luck. These farmers follow a systematic approach to pumpkin growth that differs from the strategies traditional farmers use to grow the maximum quantity of pumpkins possible.
Two Most Common Entrepreneurial Attributes - Not What You Think!
Entrepreneurs know that they require tremendous resilience and energy to recover from setbacks, move through challenges, and inspire others when situations are difficult. I'm often asked how I do have so much energy - especially since I live a caffeine-free/sugar-free life (no coffee, soda - or even chocolate as of October 1st).I never have an answer because I don't really understand what people are talking about. I only operate at this energy level. Anything else seems to be in slow motion.Most entrepreneurs have two common attributes:ADD/ADHDA high BS level (always well-intentioned of course.) This could also be known as eternal optimism or eternal positivity
Bracing for Sequestration - IF It Happens At All
n my meeting today with my customers at Defense Logistics Agency, one of the Directors asked me, "Marissa, how is Information Experts preparing for sequestration?" The question caught me off guard, but fortunately, I've attended so many events to learn about sequestration strategies that I was quick on my feet to answer.Here are the five strategies we've implemented to prepare for budget cuts:
The New World of Learning & Workforce Implications
Last month, I attended the quarterly Chief Learning Officers (CLO) breakfast led by CLO Media (www.clomedia.com). The panel and discussion centered around the changes occurring in the workforce, and the convergence of education, skills, and work. As someone who has a Master's Degree in Instructional Systems Design/Curriculum Development, and as CEO of a company (www.informationexperts.com) that provides education and training solutions to the market, I've always been interested in how social changes impact educational trends in the workforce.Much of my information is from one of the best resources I have encountered on this topic: The Apollo Research Institute (www.apolloresearchinstitute.org).